The evolution of destination branding: A review of branding literature in tourism

Almeyda-Ibáñez, Marta; George, Babu P.

[journal article]

dc.contributor.author	Almeyda-Ibáñez, Marta	de
dc.contributor.author	George, Babu P.	de
dc.date.accessioned	2020-03-31T10:10:08Z
dc.date.available	2020-03-31T10:10:08Z
dc.date.issued	2017	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/67084
dc.description.abstract	Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	destination management; brand equity; unique selling proposition	de
dc.title	The evolution of destination branding: A review of branding literature in tourism	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	3	de
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-67084-7
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	University del Sagrado Corazón, Fort Hays State University	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10079893
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	9-17	de
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.401370	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

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