Travel Writing in Place Branding - A Case Study on Nantes

Mansfield, Charlie

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[journal article]

dc.contributor.author	Mansfield, Charlie	de
dc.date.accessioned	2020-03-31T08:24:45Z
dc.date.available	2020-03-31T08:24:45Z
dc.date.issued	2017	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/67074
dc.description.abstract	One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that 3 key elements used by commercial and academic place branders are not covered by contributors to the travel sections of the UK national press. The study is extended to explore how practices from academic research can be used in place-making to address these gaps.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	Place Branding; Travel Writing	de
dc.title	Travel Writing in Place Branding - A Case Study on Nantes	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	3	de
dc.publisher.country	MISC
dc.source.issue	2	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Reise	de
dc.subject.thesoz	travel	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	Großbritannien	de
dc.subject.thesoz	Great Britain	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-67074-2
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	Plymouth University	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10037296
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10042102
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	1-7	de
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.1209117	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	10216	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

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