Investigating casino event management integration: The case of East and South Asia casinos

Huang, Tzu-Wei (Arwen); Tseng, Wan-Yu (Quentina); Lin, Jing-Yao (Jerry); Tay, Ching-Xiong (Dennis)

[journal article]

dc.contributor.author	Huang, Tzu-Wei (Arwen)	de
dc.contributor.author	Tseng, Wan-Yu (Quentina)	de
dc.contributor.author	Lin, Jing-Yao (Jerry)	de
dc.contributor.author	Tay, Ching-Xiong (Dennis)	de
dc.date.accessioned	2020-03-30T12:54:35Z
dc.date.available	2020-03-30T12:54:35Z
dc.date.issued	2017	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/67071
dc.description.abstract	The aim of this study is to investigate the gap of event management in East and South Asia’s casinos throughout the information provided by casinos on their websites. Main objective is to identify the differences and similarities of event holding in East and South Asia’s casinos and suggest future directions for casino managers and event organizers. Four research questions were developed to provide ourselves a goal, as well as to further our understanding of our investigation. There are two steps to structure our study. First is to evaluate the performance of 138 casino’s websites, which were obtained from worldcasinodirectory. com by using a website evaluation tool that we have constructed. In the second step, we conduct a content analysis for the website so we can identify what kind of events are organized in the area on our samples. The data of the content analysis provides a comparison of events in our sampling, such as the event’s size, type, and frequency of holding an event. We believe that our research would contribute to event organizers and large scale corporations to give them an insight on the overall efficiency of websites, as well as the frequency of events around East and South Asian casinos.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	casino; content analysis; website evaluation	de
dc.title	Investigating casino event management integration: The case of East and South Asia casinos	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	3	de
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Wirtschaftssektoren	de
dc.subject.classoz	Economic Sectors	en
dc.subject.thesoz	Veranstaltung	de
dc.subject.thesoz	event	en
dc.subject.thesoz	Management	de
dc.subject.thesoz	management	en
dc.subject.thesoz	Internet	de
dc.subject.thesoz	Internet	en
dc.subject.thesoz	Unterhaltungsindustrie	de
dc.subject.thesoz	entertainment industry	en
dc.subject.thesoz	Ostasien	de
dc.subject.thesoz	Far East	en
dc.subject.thesoz	Südasien	de
dc.subject.thesoz	South Asia	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-67071-7
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	I-Shou University	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10065094
internal.identifier.thesoz	10040412
internal.identifier.thesoz	10040528
internal.identifier.thesoz	10047198
internal.identifier.thesoz	10036845
internal.identifier.thesoz	10034674
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	42-46	de
internal.identifier.classoz	1090304
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.401385	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

Files in this item

Name:: ssoar-jthsm-2017-1-huang_et_al ...
Size:: 227.2Kb
Format:: PDF

View/Open

This item appears in the following Collection(s)

Wirtschaftssektoren
Economic Sectors

Show simple item record