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[journal article]

dc.contributor.authorChatzigeorgiou, Chryssoulade
dc.date.accessioned2020-03-30T12:41:32Z
dc.date.available2020-03-30T12:41:32Z
dc.date.issued2017de
dc.identifier.issn2529-1947de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/67069
dc.description.abstractThis paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop with their customers and expand these relationships on social media. It is also apparent that traditional marketing fails to apply to small rural businesses, whereas influencer marketing becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination.de
dc.languageende
dc.subject.ddcSozialwissenschaften, Soziologiede
dc.subject.ddcSocial sciences, sociology, anthropologyen
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherinfluencer marketing; millennialsde
dc.titleModelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greecede
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalJournal of Tourism, Heritage & Services Marketing
dc.source.volume3de
dc.publisher.countryMISC
dc.source.issue2de
dc.subject.classozFreizeitforschung, Freizeitsoziologiede
dc.subject.classozLeisure Researchen
dc.subject.classozMarketingde
dc.subject.classozMarketingen
dc.subject.thesozGriechenlandde
dc.subject.thesozGreeceen
dc.subject.thesozländlicher Raumde
dc.subject.thesozrural areaen
dc.subject.thesozTourismusde
dc.subject.thesoztourismen
dc.subject.thesozMarketingde
dc.subject.thesozmarketingen
dc.subject.thesozSoziale Mediende
dc.subject.thesozsocial mediaen
dc.subject.thesozInternetde
dc.subject.thesozInterneten
dc.subject.thesozKundenbindungde
dc.subject.thesozcustomer tiesen
dc.identifier.urnurn:nbn:de:0168-ssoar-67069-9
dc.rights.licenceCreative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0de
dc.rights.licenceCreative Commons - Attribution-Noncommercial-No Derivative Works 4.0en
ssoar.contributor.institutionAlexander Technological Institute of Thessalonikide
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10045923
internal.identifier.thesoz10034789
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internal.identifier.thesoz10094228
internal.identifier.thesoz10040528
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dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo25-29de
internal.identifier.classoz20400
internal.identifier.classoz1090405
internal.identifier.journal1697
internal.identifier.document32
dc.rights.sherpaGrüner Verlagde
dc.rights.sherpaGreen Publisheren
internal.identifier.ddc300
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.5281/zenodo.1209125de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.sherpa1
internal.identifier.licence20
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort20400de
dc.subject.classhort40200de
dc.subject.classhort10900de
internal.pdf.wellformedfalse
internal.pdf.encryptedfalse


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