Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki

Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi

[journal article]

dc.contributor.author	Mavragani, Eleni	de
dc.contributor.author	Nikolaidou, Paraskevi	de
dc.contributor.author	Theodoraki, Efi	de
dc.date.accessioned	2020-02-05T13:55:11Z
dc.date.available	2020-02-05T13:55:11Z
dc.date.issued	2019	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/66386
dc.description.abstract	This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample’s social media profiles (Instagram, Facebook, and Twitter), information about travelers’ demographics and preferences are combined for the segmentation of the tourists visiting a Greek region. From the analysis of the data, 10 preference-based segments occur, while the cultural-based division corresponds to the main national groups visiting the region.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	customer segmentation; customer profiling; digital marketing; intercultural marketing	de
dc.title	Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	5	de
dc.publisher.country	MISC
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.subject.thesoz	interkulturelle Kommunikation	de
dc.subject.thesoz	intercultural communication	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-66386-7
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	International Hellenic University	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10094228
internal.identifier.thesoz	10047769
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	15-23	de
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.2641011	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
dc.subject.classhort	10900	de
internal.pdf.wellformed	true
internal.pdf.encrypted	false

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