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Reducing refusal rates in the case of threatening questions: the 'door-in-the-face' technique

Reduzierung der Ablehungsraten am Beispiel bedrohlicher Fragen: die 'door-in-the-face'-Technik
[research report]

Hippler, Hans-Jürgen
Hippler, Gabriele

Corporate Editor
Zentrum für Umfragen, Methoden und Analysen -ZUMA-

Abstract

In dieser Arbeit wird untersucht, unter welchen Umständen und Bedingungen persönlich bedrohliche Fragen ausreichende Antwortquoten ergeben. Die Einkommens-Fragen dienen hier als Beispiel, um zu demonstrieren, daß die Frageform die bedrohliche Wirkung des Befragungsgegenstandes steigern kann. Eine Ei... view more

In dieser Arbeit wird untersucht, unter welchen Umständen und Bedingungen persönlich bedrohliche Fragen ausreichende Antwortquoten ergeben. Die Einkommens-Fragen dienen hier als Beispiel, um zu demonstrieren, daß die Frageform die bedrohliche Wirkung des Befragungsgegenstandes steigern kann. Eine Einkommens-Fragenabfolge wurde erstellt, welche auf Zustimmungs-Mechanismen beruht und mit der 'door-in-the-face' Technik operiert. In zwei bundesweiten Umfragen erreichte diese Fragenanordnung extrem niedrige Ablehnungsquoten. (US)... view less


'In this article we examine under which conditions personally threatening questions produce sufficient response rates. The income question serves as an example to demonstrate that question format may increase the threatening impact of the question topic. Based on the compliance gaining mechanisms op... view more

'In this article we examine under which conditions personally threatening questions produce sufficient response rates. The income question serves as an example to demonstrate that question format may increase the threatening impact of the question topic. Based on the compliance gaining mechanisms operating in the 'door-in-the-face' technique an income question sequence was designed. Tested in two nationwide German surveys this question sequence achieved extremely low refusal rates.' (author's abstract)... view less

Keywords
income; Federal Republic of Germany; effect; questionnaire; development; criterion; acceptance; response behavior; reactivity effect

Classification
Social Psychology
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Sociology of Economics

Method
empirical; development of methods; basic research

Document language
English

Publication Year
1984

City
Mannheim

Page/Pages
19,2 p.

Series
ZUMA-Arbeitsbericht, 1984/07

Status
Published Version; reviewed

Licence
Deposit Licence - No Redistribution, No Modifications


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.