Considerações acerca da polissemia de sentidos em um jornal diário: um ensaio sobre a mídia impressa

Abstract

Are the mass media ideologically dominant, or is their unfettered polysemy a constructive force in modern society? From the perspective of Constructivist Social Psychology we argue that the daily newspaper is a mosaic in which promotes multiple dialogues about, & representations of, the news. A newspaper is dialogic in three senses: it is a sounding-board for multiple voices, from various sources & with correspondingly various positions on the news; it is a social actor, with its own voice & position about what it reports; & it is a forum for dialogue with readers, who are active co-authors of the stories that they read. In other words, the newspaper is a channel for the expression of the hegemonic struggles of a given place & time.