Науково-теоретичні засади розвитку глобальної інформатизації туристичного бізнесу

Abstract

The global economy is expanding spatial and time parameters of activity of the tourism business as a real sector of the economy by using information travel products, so the topic of the research is relevant. The aim of the research is theoretical substantiation of the essence of informatization of tourism business under the influence of aggregate processes that characterize the global development of the world economy. The research methods are abstract–logical and the method of theoretical generalization. It is proved that global informatization, inherent in the last decade to all spheres of life, influenced the expansion of the segments of the tourist market and the growing influence of tourist business on the macroeconomic performance of national economies. It was clarified that scientists recognized informatization as the component of the process of globalization, and the problem of the development and the consequences of the introduction of information technology linked to techno–globalization and the theories of innovation development of the world economy. Therefore, the aim of our study was a theoretical substantiation of the essence of informatization of tourism business under the influence of aggregate processes that characterize the global development of the world economy by using the analysis of scientific sources on the problems of development of tourism business under conditions of globalization. In the course of the study we discovered the impact of internationalization, transnationalization, economic integration and the globalization of markets on the development of the international tourism business. It was proven that the informatization of tourism business acquired global characteristics. In the work we theoretically substantiated the essence of the process of global informatization of tourism business, tasks, object and directions of development. A conclusion was made about the tendency to monopolize global information environment of tourist business. The novelty of this work is in the fact that while determining the definition of the concept of "global informatization of tourism business, we took into account, first, the peculiarities of the globalization of the economy of tourism business and, second, the processes of convergence and liberalization of national tourist markets. The results of the research are an important tool to substantiate the development of tourism and its informatization. Today we can observe the process of monopolization of information space by creating global distribution systems that concentrate cash flow and form financial policy of implementation of transactions in the sphere of tourist business. In addition, the development of international tourism business today depends not only on the application of information technologies, since it has features of diffusion and integration of different types of services and industries that directly or indirectly form global resources of tourist services. The identified tendencies in the informatization of tourism business were not sufficiently studied and they need further research.