Build a Digital Culture for Successful Digital Transformation

Sood, Rohit

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%T Build a Digital Culture for Successful Digital Transformation
%A Sood, Rohit
%J IndraStra Global
%N 9
%P 3
%V 4
%D 2018
%K Digital; Transformation; Culture
%@ 2381-3652
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-59120-6
%X Off lately, there has been a massive shift in focus from building products in isolation to putting the ‘customer’ at the center and designing products & services keeping in mind customer journeys and their preferences. Organizations are becoming more agile and flexible in adopting new business models, efficient business processes, best-of-breed technologies and so on, while also ensuring the best quality and a constant improvement in customer experience scores. And one of the ways organizations are adopting these changes is by embracing digital platforms and embarking on what is called a ‘digital transformation’ journey.
%C USA
%G en
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info