Build a Digital Culture for Successful Digital Transformation

Sood, Rohit

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@article{ Sood2018,
 title = {Build a Digital Culture for Successful Digital Transformation},
 author = {Sood, Rohit},
 journal = {IndraStra Global},
 number = {9},
 pages = {3},
 volume = {4},
 year = {2018},
 issn = {2381-3652},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-59120-6},
 abstract = {Off lately, there has been a massive shift in focus from building products in isolation to putting the ‘customer’ at the center and designing products & services keeping in mind customer journeys and their preferences. Organizations are becoming more agile and flexible in adopting new business models, efficient business processes, best-of-breed technologies and so on, while also ensuring the best quality and a constant improvement in customer experience scores. And one of the ways organizations are adopting these changes is by embracing digital platforms and embarking on what is called a ‘digital transformation’ journey.},
}