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@article{ Ray Nichols2018,
title = {Transparency is Key to an Efficient Supply Chain},
author = {Ray Nichols, Megan},
journal = {IndraStra Global},
number = {6},
pages = {3},
volume = {4},
year = {2018},
issn = {2381-3652},
urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-57588-6},
abstract = {There was a time when customers cared little as to how a company or business sourced its products and resources. They didn’t think much about a brand’s economic and social impact. They cared even less about sustainability and environmental influence. Those days are long gone.
According to a 2015 survey by Cone Communications, 81 percent of global consumers now consider a company’s corporate social responsibility when making a buying decision. That, of course, includes their supply chain and the impact it has on its surroundings.
If you’re sourcing materials or resources in a way that has a negative impact, your customers will find out, and that will have a direct result on your performance. This is just one prominent reason for switching to a more transparent, more efficient supply chain.},
}