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[journal article]

dc.contributor.authorPeytchev, Andyde
dc.contributor.authorPeytcheva, Emiliade
dc.date.accessioned2018-06-11T09:12:10Z
dc.date.available2018-06-11T09:12:10Z
dc.date.issued2017de
dc.identifier.issn1864-3361de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/57555
dc.description.abstractLong survey instruments can be taxing to respondents, which may result in greater measurement error. There is little empirical evidence on the relationship between length and measurement error, possibly leading to longer surveys than desirable. At least equally important is the need for methods to reduce survey length while meeting the survey’s objectives. This study tests the ability to reduce measurement error related to survey length through split questionnaire design, in which the survey is modularized and respondents are randomly assigned to receive subsets of the survey modules. The omitted questions are then multiply imputed for all respondents. The imputation variance, however, may overwhelm any benefits to survey estimates from the reduction of survey length. We use an experimental design to further evaluate the effect of survey length on measurement error and to examine the degree to which a split questionnaire design can yield estimates with less measurement error. We found strong evidence for greater measurement error when the questions were asked late in the survey. We also found that a split questionnaire design retained lower measurement error without compromising total error from the additional imputation variance. This is the first study with an experimental design used to evaluate split questionnaire design, demonstrating substantial benefits in reduction of measurement error. Future experimental designs are needed to empirically evaluate the approach’s ability to reduce nonresponse bias.en
dc.languageende
dc.subject.ddcSozialwissenschaften, Soziologiede
dc.subject.ddcSocial sciences, sociology, anthropologyen
dc.subject.otherSplit Questionnaire Design; Matrix Sampling; Survey Length; Measurement Error; Multiple Imputationde
dc.titleReduction of Measurement Error due to Survey Length: Evaluation of the Split Questionnaire Design Approachde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalSurvey Research Methods
dc.source.volume11de
dc.publisher.countryDEU
dc.source.issue4de
dc.subject.classozErhebungstechniken und Analysetechniken der Sozialwissenschaftende
dc.subject.classozMethods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methodsen
dc.subject.thesozUmfrageforschungde
dc.subject.thesozsurvey researchen
dc.subject.thesozDatengewinnungde
dc.subject.thesozdata captureen
dc.subject.thesozDatenqualitätde
dc.subject.thesozdata qualityen
dc.subject.thesozFragebogende
dc.subject.thesozquestionnaireen
dc.rights.licenceDeposit Licence - Keine Weiterverbreitung, keine Bearbeitungde
dc.rights.licenceDeposit Licence - No Redistribution, No Modificationsen
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10040714
internal.identifier.thesoz10040547
internal.identifier.thesoz10055811
internal.identifier.thesoz10037914
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo361-368de
internal.identifier.classoz10105
internal.identifier.journal674
internal.identifier.document32
internal.identifier.ddc300
dc.identifier.doihttps://doi.org/10.18148/srm/2017.v11i4.7145de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence3
internal.identifier.pubstatus1
internal.identifier.review1
ssoar.urn.registrationfalsede
internal.check.abstractlanguageharmonizerCERTAIN


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