Friends of MP Conclave: A Diaspora Marketing Initiative from the "Heart of India"

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%T Friends of MP Conclave: A Diaspora Marketing Initiative from the "Heart of India"
%J IndraStra Global
%N 1
%P 11
%D 2018
%K Diaspora; Marketing; Madhya Pradesh
%@ 2381-3652
%~ IndraStra Global
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-55801-7
%X More than 300 participants descended to Indore from across the world and attended the "Friends of MP" conclave which was held from Jan 03-04, 2017. The conclave was set up on the lines of Pravasi Bhartiya Divas, keeping in mind, the Madhya Pradesh (MP)'s vibrant diaspora residing in other countries. This is all about going one-step ahead in "nation branding" by taking region-specific approach into direct consideration through the accumulation of diasporic capital or the conversion of other kinds of capital into diasporic capital.
%C USA
%G en
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info