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https://doi.org/10.17645/mac.v5i2.885

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Subjective evaluation of media content as a moderator of media effects on European identity: mere exposure and the hostile media phenomenon

[journal article]

Ejaz, Waqas
Bräuer, Marco
Wolling, Jens

Abstract

This paper posits that the concept of European identity is an important indicator of the legitimacy of the European Union (EU). It further assumes that the exposure to EU related media content can influence the feeling of European identity. In order to verify this assumption, we combined the mere-ex... view more

This paper posits that the concept of European identity is an important indicator of the legitimacy of the European Union (EU). It further assumes that the exposure to EU related media content can influence the feeling of European identity. In order to verify this assumption, we combined the mere-exposure-theory and the hostile media phenomenon. We assume that these theoretical concepts could help to understand the influence of media on people's levels of attachment to the EU. Regression analyses are performed on secondary data that were collected in a Eurobarometer survey in 2013. Our findings revealed that media exposure affected the respondents' identification with Europe, as well as the modifications of this effect based on their assessments of EU media coverage. The results of the current study not only validate assumptions about the mere-exposure effects on identity but also confirm the theoretical assumption that perceived hostility reduces such effects, whereas exposure to information that is perceived as neutral promotes the effects of media exposure on the feeling of European identity.... view less

Keywords
european identity; collective identity; media; reporting; content; influence; EU; legitimacy

Classification
Impact Research, Recipient Research
Media Politics, Information Politics, Media Law
European Politics

Document language
English

Publication Year
2017

Page/Pages
p. 41-52

Journal
Media and Communication, 5 (2017) 2

Issue topic
Multidisciplinary studies in media and communication

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.