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https://doi.org/10.17645/mac.v5i3.971
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Variants of interplay as drivers of media change
[journal article]
Abstract This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that -in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops- arenas of negotiation em... view more
This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that -in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops- arenas of negotiation emerge and therewith the complexities of relations between producers and users increases. Using insights from the fields of Wii hacking, Circuit Bending, and online poker tools, three variants of interplay are presented and discussed: integration, segregation, and permanent confrontation. Whilst a process-oriented perspective on reciprocal action is developed the paper contributes (a) to a balanced perspective on what is often a one-sided discussion regarding the actions leading to media change, and (b) to the understanding of the relation between media change and reflexive modernity.... view less
Keywords
media; digitalization; infrastructure; effect; recipient; reflexive modernization; reality; construction; feedback
Classification
Impact Research, Recipient Research
Free Keywords
Medienwandel
Document language
English
Publication Year
2017
Page/Pages
p. 5-14
Journal
Media and Communication, 5 (2017) 3
Issue topic
Acting on media: influencing, shaping and (re)configuring the fabric of everyday life
ISSN
2183-2439
Status
Published Version; peer reviewed