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Religion, popular culture and social media: the construction of a religious leader image on Facebook
Religion, culture populaire et médias sociaux: la construction d'un chef religieux Image sur Facebook
[journal article]
Abstract
Despite the emergence of religions on Internet and the importance of social media, research dedicated to religious leaders’ construction of symbolic image on social media, is hard to find. Starting from the 2013 Applebee’s social media crisis, which was triggered by a pastor, the present study inves... view more
Despite the emergence of religions on Internet and the importance of social media, research dedicated to religious leaders’ construction of symbolic image on social media, is hard to find. Starting from the 2013 Applebee’s social media crisis, which was triggered by a pastor, the present study investigates the frames and themes Facebook users employed in order to give meaning to the crisis, attribute responsibility, and more importantly, define the role of a religious leader in daily life. This study shows the existence on social media of an active religious literate public, a public clearly troubled in their religious faith and convictions by the non-Christian behavior of the pastor. This shows that in a post-secular society the religious imaginary is not only a “canopy” inherited and kept because of convenience, but a cultural frame of signification the real and a vector of dialogue in a (online) micro and macro public sphere.... view less
Keywords
symbol; Internet; social media; public opinion; religiousness; communication behavior; religion; emotionality; facebook
Classification
Interactive, electronic Media
Sociology of Religion
Free Keywords
religious leader; crisis; emotions-as-frames; attribution of responsibility
Document language
English
Publication Year
2017
Page/Pages
p. 129-143
Journal
ESSACHESS - Journal for Communication Studies, 10 (2017) 2
Issue topic
Mediatization of religion and power
ISSN
1775-352X
Status
Published Version; peer reviewed