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[journal article]

dc.contributor.authorThelander, Åsa
dc.contributor.authorCassinger, Cecilia
dc.date.accessioned2017-12-29T13:45:53Z
dc.date.available2017-12-29T13:45:53Z
dc.date.issued2017
dc.identifier.issn2183-2439
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/55256
dc.description.abstractThe aim of this article is to develop an understanding of what happens when Instagram photography is used for branding a place. Questions raised are which photographs are taken and published, does the practice result in novel ways of representing a place, and, in turn the image of a place. A practice approach to photography is used where focus is directed to the performative aspect of photography. Fifteen qualitative interviews were conducted with participants in an Instagram takeover project concerning their photographs. The study shows that adopting a communication strategy based on visual social media is dependent on the participants’ competencies and that it is embedded in everyday life. Moreover, the participants’ photographic practices were found to be influenced by social conventions, which resulted in the city being imagined differently by different participants. To use visual social media such as Instagram for branding purposes does not necessarily mean that novel images are generated, but that they are choreographed according to the conditions of Instagram as medium.en
dc.languageen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.ddcNews media, journalism, publishingen
dc.subject.otherInstagram; place branding; practice; strategic communication
dc.titleBrand New Images? Implications of Instagram Photography for Place Brandingen
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.identifier.urlhttps://www.cogitatiopress.com/mediaandcommunication/article/view/1053
dc.source.journalMedia and Communication
dc.source.volume5
dc.publisher.countryMISC
dc.source.issue4
dc.subject.classozinteraktive, elektronische Mediende
dc.subject.classozInteractive, electronic Mediaen
dc.subject.thesozFotografiede
dc.subject.thesozphotographyen
dc.subject.thesozInternetde
dc.subject.thesozInterneten
dc.subject.thesozSoziale Mediende
dc.subject.thesozsocial mediaen
dc.subject.thesozVisualisierungde
dc.subject.thesozvisualizationen
dc.subject.thesozWerbungde
dc.subject.thesozadvertisingen
dc.subject.thesozTourismusde
dc.subject.thesoztourismen
dc.subject.thesozStadtde
dc.subject.thesoztownen
dc.subject.thesozImagede
dc.subject.thesozimageen
dc.rights.licenceCreative Commons - Namensnennung 4.0de
dc.rights.licenceCreative Commons - Attribution 4.0en
internal.statusformal und inhaltlich fertig erschlossen
internal.identifier.thesoz10039309
internal.identifier.thesoz10040528
internal.identifier.thesoz10094228
internal.identifier.thesoz10066962
internal.identifier.thesoz10034450
internal.identifier.thesoz10044305
internal.identifier.thesoz10035389
internal.identifier.thesoz10041743
dc.type.stockarticle
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo6-14
internal.identifier.classoz1080404
internal.identifier.journal793
internal.identifier.document32
internal.identifier.ddc070
dc.source.issuetopicVisual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges
dc.identifier.doihttps://doi.org/10.17645/mac.v5i4.1053
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence16
internal.identifier.pubstatus1
internal.identifier.review1
internal.dda.referencehttps://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/1053
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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