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https://doi.org/10.13094/SMIF-2017-00003
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Effects of call patterns on the likelihood of contact and of interview in mobile CATI surveys
[journal article]
Abstract Despite the acknowledged influence of call patterns on contact and response rates in telephone surveys, this relationship is scarcely investigated in mobile CATI surveys. This paper evaluates the effect of call patterns on the likelihood of making contact and of obtaining an interview in a mobile CA... view more
Despite the acknowledged influence of call patterns on contact and response rates in telephone surveys, this relationship is scarcely investigated in mobile CATI surveys. This paper evaluates the effect of call patterns on the likelihood of making contact and of obtaining an interview in a mobile CATI survey and thus furthers the understanding of the potential of mobile phones as a survey mode. Findings reveal that the likelihood of making contact and of obtaining an interview is not uniform across days of the week or times of the day – Tuesdays and Wednesdays are the worst days to make contact and obtain cooperation; weekends are good for successful callbacks. Additionally, longer time lags between consecutive calls do not favour the likelihood of contact or of interview and it is very difficult to interview mobile phone numbers with a call history with many “voicemail” and “rings but no answer” outcomes.... view less
Keywords
computer-assisted telephone interview; cell phone; survey research; private household; time of day; data capture; Portugal; response behavior; pattern recognition
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
likelihood of contact; likelihood of interview; Mobile phones; Surveys
Document language
English
Publication Year
2017
Page/Pages
10 p.
Journal
Survey Methods: Insights from the Field (2017)
ISSN
2296-4754
Status
Published Version; peer reviewed