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%T Implementation of the user embracement module from the cegonha carioca program in the city of Rio de Janeiro %A Sé, Carla Coutinho Sento %A Progianti, Jane Márcia %A Pereira, Adriana Lenho de Figueiredo %J Revista de Pesquisa: Cuidado é Fundamental Online %N 1 %P 3935-3944 %V 8 %D 2016 %@ 2175-5361 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-53889-3 %X Objective: To describe the strategies from the public administration for the implementation of the user embracement module from the Cegonha Carioca Program. Method: Qualitative study. Semi-structured interviews happened in the period from January to March 2013 with three superintendents of Children's and Maternity Hospitals responsible for the creation and implementation of the Carioca Program. Results: The strategies adopted by the public administration for the implementation of the user embracement module were: linking the prenatal care to a reference Maternity Hospital; the reorganization of the City’s obstetric emergencies and the insertion of the obstetrical nurse in the user embracement module. Conclusion: The obstetrical nurse was inserted into these emergencies in order to put the user embracement practices into action, being recognized by the superintendents as a technical authority on the humanized obstetrical care. %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info