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Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter

[journal article]

Yang, Guobin

Abstract

Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn ... view more

Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell's propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.... view less

Keywords
social media; social movement; participation; computer-mediated communication; twitter

Classification
Interactive, electronic Media
Sociology of Communication, Sociology of Language, Sociolinguistics

Free Keywords
agency; hashtag activism; narrative

Document language
English

Publication Year
2016

Page/Pages
p. 13-17

Journal
Media and Communication, 4 (2016) 4

Issue topic
Political Agency in the Digital Age: Media, Participation and Democracy

DOI
https://doi.org/10.17645/mac.v4i4.692

ISSN
2183-2439

Status
Published Version; reviewed

Licence
Creative Commons - Attribution 4.0


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GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.