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Doing research on 'management fashions': methodological challenges and opportunities
[journal article]
Abstract Management fashion theory is a growing research area in management studies. The focus of this management fashion literature is to understand why some management concepts spread quickly and widely, while others do not. However, doing research on fashionable management concepts is a difficult task, an... view more
Management fashion theory is a growing research area in management studies. The focus of this management fashion literature is to understand why some management concepts spread quickly and widely, while others do not. However, doing research on fashionable management concepts is a difficult task, and many commentators have pointed out the limitations of the research methods used in extant research. A consequence of these difficulties is that the theory has many understudied areas and ‘blind spots’. This paper aims at providing a review of the research methods typically used in management fashion research, and assessing the strengths and weaknesses of various approaches. Based on this review, the paper suggests research strategies that can be used to illuminate the blind spots of the management fashion theory. The paper distinguishes between research strategies at four analytical levels: the managerial level, the intra-organizational level, the field-level and the cross-national level.... view less
Classification
Management Science
Free Keywords
management fashions; management concepts; research methods; research challenges; research opportunities
Document language
English
Publication Year
2013
Page/Pages
p. 68-76
Journal
Problems and Perspectives in Management, 11 (2013) 4
ISSN
1810-5467
Status
Published Version; peer reviewed