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Weltweit und virtuell: Praxisbeispiele aus dem digitalen Hochschulmarketing
[monograph]
Corporate Editor
GATE-Germany - Konsortium Internationales Hochschulmarketing
Abstract Die Studie stellt Beispiele guter Praxis für den Einsatz von digitalen Instrumenten im internationalen Hochschulmarketing vor. Dazu zählen Websites, Apps, Social Media, Webinare, virtuelle Messen, digitale Lehr- und Lernformate und ein Customer-Relationship-Management-System. Die vorgestellten Proje... view more
Die Studie stellt Beispiele guter Praxis für den Einsatz von digitalen Instrumenten im internationalen Hochschulmarketing vor. Dazu zählen Websites, Apps, Social Media, Webinare, virtuelle Messen, digitale Lehr- und Lernformate und ein Customer-Relationship-Management-System. Die vorgestellten Projekte aus Deutschland und dem europäischen Ausland bieten innovative Modelle und Handlungsempfehlungen, die Hochschulen für ihr eigenes internationales Marketing adaptieren können.... view less
The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from G... view more
The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing.... view less
Keywords
competitiveness; world; student body; digital media; communication; university; marketing
Classification
University Education
Marketing
Interactive, electronic Media
Document language
German
Publication Year
2016
Publisher
W. Bertelsmann Verlag
City
Bielefeld
Page/Pages
85 p.
Series
Schriftenreihe Hochschulmarketing, 13
DOI
https://doi.org/10.3278/6004519w
ISBN
978-3-7639-5750-7
Status
Published Version; peer reviewed