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@article{ Ilintseva2014,
title = {Фирменный персонаж: назначение и типология},
author = {Ilintseva, Mariya Viktorovna},
journal = {Nauka - rastudent.ru.},
number = {3},
pages = {1-10},
year = {2014},
issn = {2311-8814},
urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-51920-6},
abstract = {The features of advertising characters, types of brand characters, examples of real and fictional images. Evaluated the importance of the role of advertising character, its advantages in creating a brand.},
keywords = {sign; trademark; Zeichen; advertising; Werbung; Marke}}