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Фирменный персонаж: назначение и типология

The firm character: appointment and typology
[Zeitschriftenartikel]

dc.contributor.authorIlintseva, Mariya Viktorovna
dc.date.accessioned2017-05-29T11:41:30Z
dc.date.available2017-05-29T11:41:30Z
dc.date.issued2014
dc.identifier.issn2311-8814
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/51920
dc.description.abstractThe features of advertising characters, types of brand characters, examples of real and fictional images. Evaluated the importance of the role of advertising character, its advantages in creating a brand.
dc.languageru
dc.subject.ddcNews media, journalism, publishingen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.titleФирменный персонаж: назначение и типология
dc.title.alternativeThe firm character: appointment and typology
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.journalNauka - rastudent.ru.
dc.publisher.countryRUS
dc.source.issue3
dc.subject.classozWerbung, Public Relations, Öffentlichkeitsarbeitde
dc.subject.classozAdvertising, Public Relationsen
dc.subject.thesozsignen
dc.subject.thesoztrademarken
dc.subject.thesozZeichende
dc.subject.thesozadvertisingen
dc.subject.thesozWerbungde
dc.subject.thesozMarkede
dc.identifier.urnurn:nbn:de:0168-ssoar-51920-6
dc.rights.licenceDigital Peer Publishing Licence - Freie DIPP-Lizenzde
dc.rights.licenceFree Digital Peer Publishing Licenceen
internal.statusformal und inhaltlich fertig erschlossen
internal.identifier.thesoz10059796
internal.identifier.thesoz10034450
internal.identifier.thesoz10079893
dc.type.stockarticle
dc.type.documentjournal articleen
dc.type.documentZeitschriftenartikelde
dc.source.pageinfo1-10
internal.identifier.classoz1080409
internal.identifier.journal1141
internal.identifier.document32
dc.rights.sherpaBlue Publisheren
dc.rights.sherpaBlauer Verlagde
internal.identifier.ddc070
dc.description.pubstatusPublished Versionen
dc.description.pubstatusVeröffentlichungsversionde
internal.identifier.sherpa2
internal.identifier.licence5
internal.identifier.pubstatus1
internal.identifier.review2
internal.pdf.version1.5
internal.pdf.validtrue
internal.pdf.wellformedtrue
internal.check.abstractlanguageharmonizerUNCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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