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Problematic mobile phone consumption among young consumers: policy and research implications
[journal article]
Abstract
Youth represents a largest segment for both telecom operators and mobile phones manufacturers in Pakistan. However, there is relatively a little research regarding the inappropriate and problematic mobile phone consumption among youth. This paper with the help of extant literature argues that young ... view more
Youth represents a largest segment for both telecom operators and mobile phones manufacturers in Pakistan. However, there is relatively a little research regarding the inappropriate and problematic mobile phone consumption among youth. This paper with the help of extant literature argues that young consumers are generally involved in problematic mobile phone consumption than any other age group. This warrants a thorough research on different aspects of problematic mobile phone consumption patterns among young consumers for better consumer policy making and for their wellbeing. Present article proposes some potential research areas with regards to young mobile phone consumers and provides a few suggestions to protect young consumers from the negative consequences of mobile phone consumption.... view less
Keywords
behavior; South Asia; Pakistan; cell phone; consumption; youth
Classification
Sociology of the Youth, Sociology of Childhood
Sociology of Economics
Document language
English
Publication Year
2017
Page/Pages
p. 32-41
Journal
Pakistan Administrative Review, 1 (2017) 1
ISSN
2521-0203
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution