Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-50506-5
Exports for your reference manager
Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"
Les réseaux sociaux numériques, outils de développement de l'audience pour les médias marocains: cas des radios privées
[journal article]
Abstract At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. ... view more
At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social medias (DSM) to promote their editorial line and radio programs.... view less
Keywords
quality; communication; marketing policy; Morocco; social media; broadcast program; digitalization; strategy; private broadcasting; audiovisual media; North Africa
Classification
Broadcasting, Telecommunication
Interactive, electronic Media
Document language
English
Publication Year
2016
Page/Pages
p. 113-123
Journal
ESSACHESS - Journal for Communication Studies, 9 (2016) 2
Issue topic
Social media: between freedom and utopia
ISSN
1775-352X
Status
Published Version; peer reviewed