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Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: "cases of the private radios"

Les réseaux sociaux numériques, outils de développement de l'audience pour les médias marocains: cas des radios privées
[journal article]

Bendahan, Mohamed
Akhiate, Yassine

Abstract

At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. ... view more

At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social medias (DSM) to promote their editorial line and radio programs.... view less

Keywords
quality; communication; marketing policy; Morocco; social media; broadcast program; digitalization; strategy; private broadcasting; audiovisual media; North Africa

Classification
Broadcasting, Telecommunication
Interactive, electronic Media

Document language
English

Publication Year
2016

Page/Pages
p. 113-123

Journal
ESSACHESS - Journal for Communication Studies, 9 (2016) 2

Issue topic
Social media: between freedom and utopia

ISSN
1775-352X

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-NonCommercial


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.