'Public communication' education and extension: civic skills to talk and act on polis

Abstract

Academia has a triple mission: research, education, and extension. This paper deals with ‘public communication’ as a matter for education and extension. The idea is that there is no citizenship or democracy without the training on ‘public communication’ abilities. Only citizens who are able to speak and act at the public sphere can participate on the social life. Such abilities are twofold: parliamentary (how to speak) and executive (how to act). The paper shows how is possible to effectively communicate through silent acts, as well as how ‘public communication’ can have a “dark side of the force”. Finally, it states that all ‘public communication’ should lead to peaceful living and social cohesion.