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@article{ Muskat2013,
 title = {Generation Y: Evaluating services experiences through mobile ethnography},
 author = {Muskat, Matthias and Muskat, Birgit and Zehrer, Anita and Johns, Raechel},
 journal = {Tourism Review},
 number = {3},
 pages = {55-71},
 volume = {68},
 year = {2013},
 issn = {1660-5373},
 doi = {https://doi.org/10.1108/TR-02-2013-0007},
 keywords = {Ethnographie; ethnography; Datengewinnung; data capture; Museum; museum; Australien; Australia; Besucher; visitor; Kundenbindung; customer ties; Kundenorientierung; customer orientation; Erleben; experience; Messung; measurement; Evaluation; evaluation; Qualität; quality}}