| dc.contributor.author | Silva dos Santos, Luiz Cezar | |
| dc.date.accessioned | 2017-01-31T13:41:00Z | |
| dc.date.available | 2017-01-31T13:41:00Z | |
| dc.date.issued | 2016 | |
| dc.identifier.issn | 2447-4266 | |
| dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/50243 | |
| dc.description.abstract | Como ponto de partida na reflexão sobre o uso de lendas e mitos nas narrativas publicitárias como forma de “vender” ideias e produtos, buscamos, com este artigo, discutir a mitomiadiatização pela atividade publicitária do potencial mercadológico que o imaginário amazônico exerce sobre diversos públicos-alvo com relação às lendas, os mitos e as “histórias” contadas sobre a região amazônica. | pt |
| dc.description.abstract | As a starting point in the reflection on the use of legends and myths in advertising narratives as a way to "sell" ideas and products, we seek, with this article, to discuss the mitomiadiatization by advertising activity of the market potential that the Amazon imaginary exerts on various public. Target with regard to legends, myths and "stories" told about the Amazon region. | en |
| dc.language | pt | |
| dc.subject.ddc | Wirtschaft | de |
| dc.subject.ddc | Economics | en |
| dc.subject.ddc | News media, journalism, publishing | en |
| dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
| dc.subject.other | Amazônia; advertising; Mitochondriatization; legends; Guarana | |
| dc.title | As narrativas mitomidiatizadas propagandeadas sobre a Amazônia pela publiCIDADE | |
| dc.title.alternative | The mitomidiatized narratives propaganded about the Amazon by the publiCITY | |
| dc.description.review | begutachtet (peer reviewed) | de |
| dc.description.review | peer reviewed | en |
| dc.source.journal | Revista Observatório | |
| dc.source.volume | 2 | |
| dc.publisher.country | MISC | |
| dc.source.issue | 5 | |
| dc.subject.classoz | Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften | de |
| dc.subject.classoz | Marketing | de |
| dc.subject.classoz | Basic Research, General Concepts and History of the Science of Communication | en |
| dc.subject.classoz | Marketing | en |
| dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
| dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
| internal.status | formal und inhaltlich fertig erschlossen | |
| dc.type.stock | article | |
| dc.type.document | journal article | en |
| dc.type.document | Zeitschriftenartikel | de |
| dc.source.pageinfo | 293-309 | |
| internal.identifier.classoz | 1090405 | |
| internal.identifier.classoz | 10801 | |
| internal.identifier.journal | 821 | |
| internal.identifier.document | 32 | |
| dc.rights.sherpa | Grüner Verlag | de |
| dc.rights.sherpa | Green Publisher | en |
| internal.identifier.corporateeditor | 714 | |
| internal.identifier.ddc | 070 | |
| internal.identifier.ddc | 330 | |
| dc.identifier.doi | https://doi.org/10.20873/uft.2447-4266.2016v2n5p293 | |
| dc.description.pubstatus | Published Version | en |
| dc.description.pubstatus | Veröffentlichungsversion | de |
| internal.identifier.sherpa | 1 | |
| internal.identifier.licence | 10 | |
| internal.identifier.pubstatus | 1 | |
| internal.identifier.review | 1 | |
| dc.subject.classhort | 10800 | |
| internal.pdf.version | 1.4 | |
| internal.pdf.valid | true | |
| internal.pdf.wellformed | true | |
| internal.check.abstractlanguageharmonizer | CERTAIN | |
| internal.check.languageharmonizer | CERTAIN_RETAINED | |
