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How do Europeans travel in Australia? Examining cultural convergence in travel behaviour
[journal article]
Abstract The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to th... view more
The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to their nationality. This study argues that national borders have lost in significance to separate markets. By means of a correspondence analysis, this study provides evidence that European travel behaviour in Australia shows similar activity patterns. The findings highlight that country-based visitor segmentation has lost momentum.... view less
Keywords
behavior; European; convergence; culture; globalization; tourism; Australia; travel
Classification
Marketing
Leisure Research
Document language
English
Publication Year
2014
Page/Pages
p. 55-64
Journal
Journal of Vacation Marketing, 20 (2014) 1
DOI
https://doi.org/10.1177/1356766713490164
ISSN
1356-7667
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution