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DMA Friends: la mobilisation de la statistique dans une expérience d'innovation médiatique en contexte muséal

DMA Friends: the mobilization of statistics in a media innovation experiment in the museum sector
[journal article]

German, Ronan

Abstract

On January 23, 2013, the Dallas Museum of Art (DMA) returned to free general admission. This announcement coincided with the official launching of two programs: DMA Friends, a loyalty program, and DMA Partners, a membership program which is free of charge. The aim of this article is to propose an an... view more

On January 23, 2013, the Dallas Museum of Art (DMA) returned to free general admission. This announcement coincided with the official launching of two programs: DMA Friends, a loyalty program, and DMA Partners, a membership program which is free of charge. The aim of this article is to propose an analysis, at the crossroads of media semiology, of political science and the historical sociology of statistical rationality, with a view to studying the ways in which the DMA Friends program designers have mobilized the statistical argument to justify the soundness of their approach. In order to do so, they leaned on a range of media forms generated by a sophisticated techno-semiotic apparatus which represents, in a statistical form, the behavior of visitors inside the museum. The program (and the whole instrumentation that sustains it) illustrates a media innovation experiment in the museum sector that questions the ways by which the statistical work is mediated according to the communicational situations in which it is mobilized and enhanced.... view less


Le 21 janvier 2013, le musée d’art de Dallas (DMA) redevient gratuit après onze années d’entrée payante. Le retour à la gratuité coïncide avec le lancement officiel de deux programmes : DMA Friends, un programme de fidélité, et DMA Partners, un programme d’adhésion. Le présent article propose une... view more

Le 21 janvier 2013, le musée d’art de Dallas (DMA) redevient gratuit après onze années d’entrée payante. Le retour à la gratuité coïncide avec le lancement officiel de deux programmes : DMA Friends, un programme de fidélité, et DMA Partners, un programme d’adhésion. Le présent article propose une analyse à la croisée de la sémiologie des médias, des sciences politiques et de la sociologie historique de la raison statistique dans le but d’étudier les manières dont les concepteurs du programme DMA Friends mobilisent l’argument statistique pour justifier du bien-fondé de leur démarche. Pour cela, ils s’appuient sur une panoplie de formes médiatiques générées par un dispositif techno-sémiotique sophistiqué qui représente statistiquement les conduites des visiteurs dans l’enceinte du musée. Ce programmecadre (et l’instrumentation qui le soutient) illustre ainsi une expérience d’innovation médiatique en contexte muséal qui questionne la façon dont est médiatisé le travail statistique selon les situations de communication dans lesquelles il est mobilisé et valorisé.... view less

Classification
Basic Research, General Concepts and History of the Science of Communication

Document language
French

Publication Year
2016

Page/Pages
p. 95-104

Journal
ESSACHESS - Journal for Communication Studies, 9 (2016) 1

Issue topic
Communication in Statistics: Why? When? and How (not) to do it?

ISSN
1775-352X

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-NonCommercial


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.