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The End of Television - Again! How TV Is Still Influenced by Cultural Factors in the Age of Digital Intermediaries
[journal article]
Abstract This article discusses the impact of convergence and digital intermediaries for television as a medium, industry and political and cultural institution. There is currently widespread debate about the future of television and the impact of
technological and market changes. Our argument is that the a... view more
This article discusses the impact of convergence and digital intermediaries for television as a medium, industry and political and cultural institution. There is currently widespread debate about the future of television and the impact of
technological and market changes. Our argument is that the answer to what is happening to television cannot be adequately addressed on a general level; local and contextual factors are still important, and so is the position and strategic response of existing television institutions in each national context. Based on analyses of political documents, statistics, audience research and media coverage, as well as secondary literature, the article explores the current situation for Norwegian television and point to four contexts that each plays a part in constraining and enabling existing television operators: the European context, the public service context, the welfare state context and the media ecosystem context. (author's abstract)... view less
Keywords
Norway; television; audiovisual media; mass media; technological change; media; utilization; media consumption; media behavior; media industry; regional difference; institutional factors; broadcaster; public institution; digital media; media ecology
Classification
Broadcasting, Telecommunication
Interactive, electronic Media
Impact Research, Recipient Research
Media Economics, Media Technology
Document language
English
Publication Year
2016
Page/Pages
p. 142-153
Journal
Media and Communication, 4 (2016) 3
Issue topic
(Not Yet) The End of Television
ISSN
2183-2439
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution