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@article{ Melki2016,
 title = {Mediated Public Diplomacy of the Islamic State in Iraq and Syria: the Synergistic Use of Terrorism, Social Media and Branding},
 author = {Melki, Jad and Jabado, May},
 journal = {Media and Communication},
 number = {2},
 pages = {92-103},
 volume = {4},
 year = {2016},
 issn = {2183-2439},
 doi = {https://doi.org/10.17645/mac.v4i2.432},
 abstract = {This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies
that resonate with cultural values and help it ultimately recruit supporters and deter foes. (author's abstract)},
 keywords = {politischer Einfluss; political influence; politische Strategie; political strategy; Medienpolitik; media policy; politischer Akteur; political actor; Öffentlichkeit; the public; Informationspolitik; information policy; Fremdbild; stereotype; lokale Kommunikation; local communication; Soziale Medien; social media; Digitale Medien; digital media; Meinungsführer; opinion leader; religiöse Gruppe; religious group; Syrien; Syria; Irak; Iraq; Terrorismus; terrorism; Massenkommunikation; mass communication; Virtualisierung; virtualization; Online-Medien; online media; Mediatisierung; mediatization}}