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https://doi.org/10.17645/mac.v3i4.368

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Online Political Campaigning during the 2014 Regional Elections in Poland

[journal article]

Baranowski, Pawel

Abstract

This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other schola... view more

This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online? (author's abstract)... view less

Keywords
Poland; regional policy; local politics; local election; election campaign; campaign; online media; online service; social media; facebook; twitter; website; candidacy; voter; election advertising; political communication; Internet

Classification
Interactive, electronic Media
Political Process, Elections, Political Sociology, Political Culture

Free Keywords
Niederschlesien

Document language
English

Publication Year
2015

Page/Pages
p. 35-44

Journal
Media and Communication, 3 (2015) 4

Issue topic
Turbulences of the Central and Eastern European Media

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.