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The polyphony of values and the value of polyphony
La polyphonie des valueurs et la valeur de la polyphonie
[Zeitschriftenartikel]
Abstract
While human communication is inherently symbolic and thus potentially vague, ambiguous and polyphonic, there is a growing emphasis on certainty, accuracy and consistency in everything contemporary organizations say and do. Organizational messages about corporate values, in particular, are expected t... mehr
While human communication is inherently symbolic and thus potentially vague, ambiguous and polyphonic, there is a growing emphasis on certainty, accuracy and consistency in everything contemporary organizations say and do. Organizational messages about corporate values, in particular, are expected to accurately and unambiguously depict the organizational sender “behind” the words. Current communication principles, in other words, seek to reduce or eliminate the polyphonic potential of symbolic communication. In this paper we challenge this trend, arguing that the polyphony of corporate values is valuable because it facilitates change by inviting alternative interpretations and stimulating participation and critique. Lack of accuracy in organizational messages – including inconsistencies between what organizations say and what they do – may be an important driver of organizational and social change, because such differences have potential to raise expectations and apply pressure on organizational actors to improve their practices.... weniger
Thesaurusschlagwörter
Symbol; Kommunikationsbedingung; Kommunikation; Unternehmen; Wert; Wertorientierung; Unternehmenskultur; organisatorischer Wandel; sozialer Wandel
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
Polyphony; aspirations
Sprache Dokument
Englisch
Publikationsjahr
2015
Seitenangabe
S. 9-25
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Heftthema
Symbolic Communication
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)