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[journal article]

dc.contributor.authorLang, Anniede
dc.contributor.authorBailey, Rachel L.de
dc.contributor.authorConnolly, Sean Ryande
dc.date.accessioned2015-11-16T14:48:00Z
dc.date.available2015-11-16T14:48:00Z
dc.date.issued2015de
dc.identifier.issn2183-2439de
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/45354
dc.description.abstractThis paper, based on theories of ecological perception, embodied motivated cognition, and evolutionary psychology, proposes that pictures elicit evolved biologically imperative responses more quickly and thoroughly than do words. These biologically imperative responses are directly responsible for evolved automatic reactions away from biological threats (e.g. escaping predators, avoiding disease and noxious stimuli) and towards opportunities (e.g. consuming food, approaching mates, finding shelter) in the environment. When elicited, these responses take time to occur and may delay or interfere with other types of behavior. Thus, when environmental information is presented in pictures (which should elicit larger biological responses than words) biological responses should interfere more with higher order tasks like information processing and cognitive decision-making. To test this proposition we designed an experiment in which participants performed speeded categorizations of 60 pairs of matched pleasant and unpleasant environmental opportunities and threats. They categorized the items based on their form (is this a word or a picture?) or based on how the picture made them feel (is this pleasant or unpleasant to you?). If pictures do elicit greater biologically imperative responses than their word counterparts, participants should be able to make form decisions faster than feeling decisions, especially when presented with words rather than pictures and especially when the words and pictures have less biological relevance. This main proposition was supported. Implications for this proposition in terms of communication theory are discussed.en
dc.languageende
dc.subject.ddcÖkologiede
dc.subject.ddcNews media, journalism, publishingen
dc.subject.ddcEcologyen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.otherWortde
dc.titleEncoding systems and evolved message processing: pictures enable action, words enable thinkingde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.identifier.urlhttp://www.cogitatiopress.com/ojs/index.php/mediaandcommunication/article/view/248de
dc.source.journalMedia and Communication
dc.source.volume3de
dc.publisher.countryMISC
dc.source.issue1de
dc.subject.classozAllgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaftende
dc.subject.classozBasic Research, General Concepts and History of the Science of Communicationen
dc.subject.classozWirkungsforschung, Rezipientenforschungde
dc.subject.classozImpact Research, Recipient Researchen
dc.subject.classozÖkologie und Umweltde
dc.subject.classozEcology, Environmenten
dc.subject.thesozKognitionde
dc.subject.thesozcognitionen
dc.subject.thesozEvolutionde
dc.subject.thesozevolutionen
dc.subject.thesozPsychologiede
dc.subject.thesozpsychologyen
dc.subject.thesozÖkologiede
dc.subject.thesozecologyen
dc.subject.thesozWahrnehmungde
dc.subject.thesozperceptionen
dc.subject.thesozBildde
dc.subject.thesozpictureen
dc.subject.thesozUmweltde
dc.subject.thesozenvironmenten
dc.subject.thesozKommunikationstheoriede
dc.subject.thesozcommunication theoryen
dc.subject.thesozInformationsverarbeitungde
dc.subject.thesozinformation processingen
dc.rights.licenceCreative Commons - Namensnennungde
dc.rights.licenceCreative Commons - Attributionen
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10040718
internal.identifier.thesoz10042967
internal.identifier.thesoz10036549
internal.identifier.thesoz10053606
internal.identifier.thesoz10040719
internal.identifier.thesoz10039295
internal.identifier.thesoz10058252
internal.identifier.thesoz10047428
internal.identifier.thesoz10047399
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo34-43de
internal.identifier.classoz10801
internal.identifier.classoz1080407
internal.identifier.classoz20900
internal.identifier.journal793
internal.identifier.document32
internal.identifier.ddc070
internal.identifier.ddc577
dc.identifier.doihttps://doi.org/10.17645/mac.v3i1.248de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence1
internal.identifier.pubstatus1
internal.identifier.review1
dc.description.miscmediaandcommunication-248de
dc.subject.classhort10800de
dc.subject.classhort20900de
internal.check.abstractlanguageharmonizerCERTAIN


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