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@article{ Misoch2014, title = {Card stories on YouTube: a new frame for online self-disclosure}, author = {Misoch, Sabina}, journal = {Media and Communication}, number = {1}, pages = {2-12}, volume = {2}, year = {2014}, issn = {2183-2439}, doi = {https://doi.org/10.17645/mac.v2i1.16}, abstract = {This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one's own story audio-visually to the public by combining "old" (hand-written messages) and "new" media (video, computer mediated communication). In 2012/13, a qualitative and exploratory study with a sample of 25 card story videos on YouTube was conducted. The content and visual analysis revealed (1) that these videos are bound to a very specific frame of presentation, (2) that they deal with specific topics, and (3) that the presenter does not remain (visually) anonymous. These findings question previous research results that stressed a strong correlation between online self-disclosure and (visual) anonymity; further, the findings show that this special frame of textual confessions via video supports deep self-disclosures.}, keywords = {Anonymität; anonymity; elektronische Medien; electronic media; computervermittelte Kommunikation; computer-mediated communication; Video; video; Online-Medien; online media}}