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Personalisierung in Voraus-Briefen erhöhen nicht immer die Antwortraten: demographische Korrelationen in einem Großversuch
[journal article]

dc.contributor.authorLuiten, Annemiekede
dc.date.accessioned2015-08-13T13:17:38Z
dc.date.available2015-08-13T13:17:38Z
dc.date.issued2011de
dc.identifier.issn1864-3361de
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/44208
dc.description.abstract"This study was set up to examine whether personalizing advance letters by adding names and appropriate salutation, affects the survey cooperation of subgroups in the general population differently, in analogy to findings that subgroups react differently to advance letters. Differential reactions could be an explanation for the mixed findings in the literature on personalization of advance or cover letters. In a large scale study (N=39,518), information in communal registries was used to study (non)response patterns in subgroups, as a result of personalization. Advance letters of the Dutch CAPI Labor Force Survey were randomly assigned to addresses. In the non-personalized version (N=30,899), letters were addressed to 'the inhabitants of '. In the personalized version (N=8,619), the name or names of the household core were derived from municipal registries and used for addressing the letter. A re-interview addressed the issue whether the advance letter was read by more households when the household was addressed by name. By linking the sample to registries, it was possible to study response behavior of subgroups. The study focused on groups the literature indicates as differentially reacting to advance letters, i.e., different age, ethnic, gender, household composition and income groups, and groups with or without a listed telephone number. Hardly any difference in the overall level of cooperation was found if either a personalized or non-personalized letter was used. However, differential reactions were found for listed versus unlisted telephone owners, where only listed households reacted positively to personalization. In the other subgroups studied, no firm evidence of differential reactions were found. The paper discusses what these results signify for sample composition and the risk of bias." (author's abstract)en
dc.languageende
dc.subject.ddcSozialwissenschaften, Soziologiede
dc.subject.ddcSocial sciences, sociology, anthropologyen
dc.titlePersonalisation in advance letters does not always increase response rates: demographic correlates in a large scale experimentde
dc.title.alternativePersonalisierung in Voraus-Briefen erhöhen nicht immer die Antwortraten: demographische Korrelationen in einem Großversuchde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalSurvey Research Methods
dc.source.volume5de
dc.publisher.countryDEU
dc.source.issue1de
dc.subject.classozErhebungstechniken und Analysetechniken der Sozialwissenschaftende
dc.subject.classozMethods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methodsen
dc.subject.thesozUmfrageforschungde
dc.subject.thesozsurvey researchen
dc.subject.thesozBriefde
dc.subject.thesozletteren
dc.subject.thesozTextde
dc.subject.thesoztexten
dc.subject.thesozPersonalisierungde
dc.subject.thesozpersonalizationen
dc.subject.thesozAntwortverhaltende
dc.subject.thesozresponse behavioren
dc.subject.thesozBefragungde
dc.subject.thesozsurveyen
dc.subject.thesozstatistische Methodede
dc.subject.thesozstatistical methoden
dc.subject.thesozBevölkerungde
dc.subject.thesozpopulationen
dc.subject.thesozPrivathaushaltde
dc.subject.thesozprivate householden
dc.subject.thesozNiederlandede
dc.subject.thesozNetherlandsen
dc.subject.thesozGeschlechtde
dc.subject.thesozgenderen
dc.subject.thesozWirkungde
dc.subject.thesozeffecten
dc.rights.licenceDeposit Licence - Keine Weiterverbreitung, keine Bearbeitungde
dc.rights.licenceDeposit Licence - No Redistribution, No Modificationsen
internal.statusformal und inhaltlich fertig erschlossende
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dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo11-20de
internal.identifier.classoz10105
internal.identifier.journal674
internal.identifier.document32
internal.identifier.ddc300
dc.identifier.doihttps://doi.org/10.18148/srm/2011.v5i1.3961de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence3
internal.identifier.pubstatus1
internal.identifier.review1
dc.description.miscgesis-solis-00564906de
internal.pdf.validfalse
internal.pdf.wellformedfalse
internal.check.abstractlanguageharmonizerCERTAIN


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