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Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina
Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going
[journal article]
dc.contributor.author | Kollár, Roman | de |
dc.date.accessioned | 2015-06-24T07:12:04Z | |
dc.date.available | 2015-06-24T07:12:04Z | |
dc.date.issued | 2015 | de |
dc.identifier.issn | 1804-0616 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43670 | |
dc.description.abstract | "The aim of this paper is to introduce one of the classical sociological research conducted by Paul F. Lazarsfeld and Elihu Katz in the city of Decatur (Illinois) in the Midwest of United States in 1955. The subject of the research was nonformal everyday interpersonal influence in areas of marketing, fashion, public affairs and movie going and the object was the population of women older 16 years (n = 718). By means of indicators of life cycle, social status and gregariousness the research report describes the profiles of opinion leaders in given areas and provides an answer to question if the two step flow of communication hypotheses is applicable in mentioned spheres of social life." (author's abstract) | en |
dc.language | sk | |
dc.subject.ddc | Sociology & anthropology | en |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.ddc | Soziologie, Anthropologie | de |
dc.title | Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina | de |
dc.title.alternative | Decatur: the research of Paul F. Lazarsfeld and Elihu Katz on opinion leadership in areas of marketing, fashion, public affairs and movie going | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Historická sociologie / Historical Sociology | |
dc.publisher.country | MISC | |
dc.source.issue | 1 | de |
dc.subject.classoz | Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften | de |
dc.subject.classoz | Basic Research, General Concepts and History of the Science of Communication | en |
dc.subject.classoz | Allgemeine Soziologie, Makrosoziologie, spezielle Theorien und Schulen, Entwicklung und Geschichte der Soziologie | de |
dc.subject.classoz | General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories | en |
dc.subject.thesoz | sociology | en |
dc.subject.thesoz | Meinungsführer | de |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | public relations work | en |
dc.subject.thesoz | communication | en |
dc.subject.thesoz | fashion | en |
dc.subject.thesoz | Kommunikation | de |
dc.subject.thesoz | Öffentlichkeitsarbeit | de |
dc.subject.thesoz | opinion leader | en |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Einfluss | de |
dc.subject.thesoz | Soziologie | de |
dc.subject.thesoz | Mode | de |
dc.subject.thesoz | influence | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-436700 | |
dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung | de |
dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10052060 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10048981 | |
internal.identifier.thesoz | 10035149 | |
internal.identifier.thesoz | 10037908 | |
internal.identifier.thesoz | 10034868 | |
internal.identifier.thesoz | 10053596 | |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 47-73 | de |
internal.identifier.classoz | 10201 | |
internal.identifier.classoz | 10801 | |
internal.identifier.journal | 655 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
internal.identifier.ddc | 301 | |
dc.identifier.doi | https://doi.org/10.14712/23363525.2015.4 | de |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 2 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10800 | de |
dc.subject.classhort | 10200 | de |
internal.pdf.version | 1.3 | |
internal.pdf.valid | true | |
internal.pdf.wellformed | true | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_CHANGED |
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Allgemeine Soziologie, Makrosoziologie, spezielle Theorien und "Schulen", Entwicklung und Geschichte der Soziologie
General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories -
Allgemeines, spezielle Theorien und "Schulen", Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Basic Research, General Concepts and History of the Science of Communication