К вопросу позиционирования компании на
Потребительском рынке

Pitko, O.

Bibtex-Export

@incollection{ Pitko2014,
 title = {К вопросу позиционирования компании на
Потребительском рынке},
 author = {Pitko, O.},
 year = {2014},
 booktitle = {Scientific research in the XXI Century: Proceedings of the I International Scientific Conference on Eurasian scientific cooperation},
 pages = {68-73},
 address = {Moscow},
 publisher = {Global Partnership},
 isbn = {978-5-9906103-0-9},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-43646-8},
 abstract = {The article discusses various approaches to the definition of positioning. It also analyzes the most common ways of the company’s positioning in the consumer market.},
 keywords = {Marktmechanismus; Marktstellung; market orientation; consumer research; consumption; Markterschließung; Konsum; market mechanism; opening up of markets; enterprise; Konsumforschung; market position; Unternehmen; Marktorientierung}}