Особенности трансформации маркетинга в электронной коммерции

Kaluzhsky, Mikhail

Bibtex export

@article{ Kaluzhsky2013,
 title = {Особенности трансформации маркетинга в электронной коммерции},
 author = {Kaluzhsky, Mikhail},
 journal = {Омский научный вестник},
 number = {1},
 pages = {55-58},
 year = {2013},
 issn = {1813-8225},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431403},
 abstract = {Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.},
 keywords = {Marketing; marketing; elektronischer Handel; electronic commerce; Electronic Business; electronic business; Internet; Internet; Institutionalismus; institutionalism}}