Сетевые интернет-коммуникации как инструмент маркетинга

Kaluzhsky, Mikhail; Karpov, Valery

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%T Сетевые интернет-коммуникации как инструмент маркетинга
%A Kaluzhsky, Mikhail
%A Karpov, Valery
%J Практический маркетинг
%N 2
%P 32-39
%D 2013
%@ 2071-3762
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431370
%X The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.
%C RUS
%G ru
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info