Товарная политика в маркетинге

Kaluzhsky, Mikhail

Bibtex-Export

@book{ Kaluzhsky2015,
 title = {Товарная политика в маркетинге},
 author = {Kaluzhsky, Mikhail},
 year = {2015},
 pages = {6},
 address = {Omsk},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430822},
 abstract = {The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.},
 keywords = {quality; product policy; Sortiment; demand; Marketing; competitiveness; Russland; marketing; Qualität; Russia; Nachfrage; Produktpolitik; Wettbewerbsfähigkeit; assortment}}