Товарная политика в маркетинге

Kaluzhsky, Mikhail

Product Policy in Marketing
[working paper]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-19T12:54:50Z
dc.date.available	2015-05-19T12:54:50Z
dc.date.issued	2015	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43082
dc.description.abstract	The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	product strategy; industrial marketing; consumer marketing	de
dc.title	Товарная политика в маркетинге	de
dc.title.alternative	Product Policy in Marketing	de
dc.description.review	nicht begutachtet	de
dc.description.review	not reviewed	en
dc.publisher.country	RUS
dc.publisher.city	Omsk	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	quality	en
dc.subject.thesoz	product policy	en
dc.subject.thesoz	Sortiment	de
dc.subject.thesoz	demand	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	competitiveness	en
dc.subject.thesoz	Russland	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Qualität	de
dc.subject.thesoz	Russia	en
dc.subject.thesoz	Nachfrage	de
dc.subject.thesoz	Produktpolitik	de
dc.subject.thesoz	Wettbewerbsfähigkeit	de
dc.subject.thesoz	assortment	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-430822
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10051663
internal.identifier.thesoz	10036309
internal.identifier.thesoz	10037327
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10049581
internal.identifier.thesoz	10055381
internal.identifier.thesoz	10057012
dc.type.stock	monograph	de
dc.type.document	Arbeitspapier	de
dc.type.document	working paper	en
dc.source.pageinfo	6	de
internal.identifier.classoz	1090405
internal.identifier.document	3
internal.identifier.ddc	330
dc.description.pubstatus	Preprint	de
dc.description.pubstatus	Preprint	en
internal.identifier.licence	5
internal.identifier.pubstatus	3
internal.identifier.review	3
dc.subject.classhort	10800	de
internal.pdf.version	1.5
internal.pdf.version	1.4
internal.pdf.valid	false
internal.pdf.valid	true
internal.pdf.wellformed	false
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Товарная политика в маркетинге

Product Policy in Marketing [working paper]

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Product Policy in Marketing
[working paper]