dc.contributor.author | Kaluzhsky, Mikhail | de |
dc.date.accessioned | 2015-05-19T12:23:27Z | |
dc.date.available | 2015-05-19T12:23:27Z | |
dc.date.issued | 2015 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43080 | |
dc.description.abstract | The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions. | en |
dc.language | ru | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.other | marketing mix; concept of "4P"; planning principles in marketing | de |
dc.title | Концепция "4Р" и планирование маркетинга в кратком и ясном изложении | de |
dc.title.alternative | The concept of the "4P" and marketing planning in a concise and clear interpretation | de |
dc.description.review | nicht begutachtet | de |
dc.description.review | not reviewed | en |
dc.publisher.country | RUS | |
dc.publisher.city | München | de |
dc.publisher.city | Omsk | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.thesoz | communication policy | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | Marketingpolitik | de |
dc.subject.thesoz | pricing policy | en |
dc.subject.thesoz | marketing policy | en |
dc.subject.thesoz | Preispolitik | de |
dc.subject.thesoz | Verkauf | de |
dc.subject.thesoz | Russland | de |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | Kommunikationspolitik | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | strategische Planung | de |
dc.subject.thesoz | Marke | de |
dc.subject.thesoz | trademark | en |
dc.subject.thesoz | Russia | en |
dc.subject.thesoz | Vermarktung | de |
dc.subject.thesoz | selling | en |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | strategic planning | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-430806 | |
dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
dc.rights.licence | Free Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10049337 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10061249 | |
internal.identifier.thesoz | 10059470 | |
internal.identifier.thesoz | 10051666 | |
internal.identifier.thesoz | 10061343 | |
internal.identifier.thesoz | 10079893 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10057012 | |
internal.identifier.thesoz | 10034452 | |
dc.type.stock | monograph | de |
dc.type.document | Arbeitspapier | de |
dc.type.document | working paper | en |
dc.source.pageinfo | 4 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.document | 3 | |
internal.identifier.ddc | 330 | |
dc.description.pubstatus | Preprint | de |
dc.description.pubstatus | Preprint | en |
internal.identifier.licence | 5 | |
internal.identifier.pubstatus | 3 | |
internal.identifier.review | 3 | |
dc.subject.classhort | 10800 | de |
internal.pdf.version | 1.5 | |
internal.pdf.version | 1.4 | |
internal.pdf.valid | false | |
internal.pdf.valid | true | |
internal.pdf.wellformed | false | |
internal.pdf.wellformed | true | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |