Концепция "4Р" и планирование маркетинга в кратком и ясном изложении

Kaluzhsky, Mikhail

The concept of the "4P" and marketing planning in a concise and clear interpretation
[working paper]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-19T12:23:27Z
dc.date.available	2015-05-19T12:23:27Z
dc.date.issued	2015	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43080
dc.description.abstract	The article discusses the features of marketing planning through the use of the concept of "4P". The author analyzes the objectives, functions and structural elements of the concept of "4P" as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of "4P" in Russian conditions.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	marketing mix; concept of "4P"; planning principles in marketing	de
dc.title	Концепция "4Р" и планирование маркетинга в кратком и ясном изложении	de
dc.title.alternative	The concept of the "4P" and marketing planning in a concise and clear interpretation	de
dc.description.review	nicht begutachtet	de
dc.description.review	not reviewed	en
dc.publisher.country	RUS
dc.publisher.city	München	de
dc.publisher.city	Omsk	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	communication policy	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	Marketingpolitik	de
dc.subject.thesoz	pricing policy	en
dc.subject.thesoz	marketing policy	en
dc.subject.thesoz	Preispolitik	de
dc.subject.thesoz	Verkauf	de
dc.subject.thesoz	Russland	de
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	Kommunikationspolitik	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	strategische Planung	de
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.subject.thesoz	Russia	en
dc.subject.thesoz	Vermarktung	de
dc.subject.thesoz	selling	en
dc.subject.thesoz	advertising	en
dc.subject.thesoz	strategic planning	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-430806
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10049337
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10061249
internal.identifier.thesoz	10059470
internal.identifier.thesoz	10051666
internal.identifier.thesoz	10061343
internal.identifier.thesoz	10079893
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10057012
internal.identifier.thesoz	10034452
dc.type.stock	monograph	de
dc.type.document	Arbeitspapier	de
dc.type.document	working paper	en
dc.source.pageinfo	4	de
internal.identifier.classoz	1090405
internal.identifier.document	3
internal.identifier.ddc	330
dc.description.pubstatus	Preprint	de
dc.description.pubstatus	Preprint	en
internal.identifier.licence	5
internal.identifier.pubstatus	3
internal.identifier.review	3
dc.subject.classhort	10800	de
internal.pdf.version	1.5
internal.pdf.version	1.4
internal.pdf.valid	false
internal.pdf.valid	true
internal.pdf.wellformed	false
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Концепция "4Р" и планирование маркетинга в кратком и ясном изложении

The concept of the "4P" and marketing planning in a concise and clear interpretation [working paper]

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The concept of the "4P" and marketing planning in a concise and clear interpretation
[working paper]