Четыре вида продвижения товара в маркетинге

Kaluzhsky, Mikhail

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%T Четыре вида продвижения товара в маркетинге
%A Kaluzhsky, Mikhail
%P 6
%D 2015
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430777
%X The article discusses the features of communication policy in marketing. The author
analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.
%C RUS
%C Omsk
%G ru
%9 Arbeitspapier
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info