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Bibtex export
@book{ Kaluzhsky2015, title = {Четыре вида продвижения товара в маркетинге}, author = {Kaluzhsky, Mikhail}, year = {2015}, pages = {6}, address = {Omsk}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430777}, abstract = {The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.}, keywords = {communication policy; Marketing; Marketingpolitik; promotion; marketing policy; Verkauf; Förderung; Werbung; Kommunikationspolitik; marketing; direct marketing; selling; advertising; Direktmarketing}}