Четыре вида продвижения товара в маркетинге

Kaluzhsky, Mikhail

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Bibtex export

@book{ Kaluzhsky2015,
 title = {Четыре вида продвижения товара в маркетинге},
 author = {Kaluzhsky, Mikhail},
 year = {2015},
 pages = {6},
 address = {Omsk},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430777},
 abstract = {The article discusses the features of communication policy in marketing. The author
analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.},
 keywords = {communication policy; Marketing; Marketingpolitik; promotion; marketing policy; Verkauf; Förderung; Werbung; Kommunikationspolitik; marketing; direct marketing; selling; advertising; Direktmarketing}}