Bibtex export


@incollection{ Kaluzhsky2011,
 title = {Функционализация анализа рынка в маркетинге},
 author = {Kaluzhsky, Mikhail},
 year = {2011},
 booktitle = {Омский экономический форум: материалы международной научно-практической конференции},
 pages = {139-143},
 address = {Omsk},
 publisher = {Financial University under the Government of the Russian Federation in Omsk},
 isbn = {978-5-904848-05-7},
 urn = {},
 abstract = {Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.},
 keywords = {demand; Marketing; sale; market segmentation; marketing; Markterschließung; Marktsegmentierung; opening up of markets; Verbraucher; Nachfrage; Vertrieb; sales; consumer; Absatz}}