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Общая ситуация на российском рынке печатных СМИ: тенденции и перспективы развития
The overall situation in the Russian media market: trends and prospects
[collection article]
Corporate Editor
Omsk State Technical University
Abstract Article about the causes, patterns, trends and drivers of the printed media market in
the Russian Federation. The authors analyze the investment processes associated with the formation of the Russian market of periodicals. Much attention is paid to the effects of the penetration of the Russian mark... view more
Article about the causes, patterns, trends and drivers of the printed media market in
the Russian Federation. The authors analyze the investment processes associated with the formation of the Russian market of periodicals. Much attention is paid to the effects of the penetration of the Russian market of foreign print media and publishing technology.... view less
Keywords
publishing house; marketing; print media; new technology; Russia; management; periodical
Classification
Print Media
Collection Title
Редакторские чтения 2006: Материалы II Всероссийской научно-практической конференции с международным участием
Document language
Russian
Publication Year
2006
City
Omsk
Page/Pages
p. 84-91
ISBN
5-91306-004-0
Status
Postprint; reviewed