The educational services of universities

Abstract

The main purpose of the presented work is concerning the educational services of universities. In the article is defining the concept of «educational service», its characteristics, classification, basic consumers and customers. The urgency of this work is connected with a strong competition between universities for the limited resources: entrants, finance, professors. There is a necessity for the competent approach to creation and advancement of an educational product on the market, especially for regional universities. In the article presents the basic results of research of educational services in Nizhniy Novgorod. The following conclusions are resulted: the number of students has decreased: both on budgetary, and on commercial reception (in comparison with 2010) that can be connected with demographic crisis. The share of the state high schools and their branches in the general number of students is stable enough that speaks about strong positions of the state universities in this city. It is important to notice, however, that on a number of specialities (basically, a humanitarian profile), a share of nonstate sector considerably above, it is possible owing to them большей availability to the population.